Case study
Wiliot

A POC simulation tool that turns 1.5 weeks of work into a few hours.

When a new customer enters the pipeline, the goal is to clearly demonstrate the value of our technology. As product design lead, I drove this 0-to-1 initiative — owning the vision, design, and delivery of a customized tool that shows optimal device deployment and clear customer value, tailored to each customer's location and business.

Deliverables

  • Team management
  • UX/UI management
  • Design system
  • Prototyping
  • Usability Testing

Platform

  • Web

Skills

  • Figma
  • Pendo.io

Year

2024
Simulation results dashboard
The problem

Manual code is so old school

Currently, building these simulations requires manual coding — taking up to 1.5 weeks for even basic setups. This slows us down and limits flexibility, making it harder to respond quickly to evolving customer needs.

With our new simulation tool we're transforming this workflow. A user-friendly interface drastically reduces the time needed to create a simulation from 1.5 weeks to just a few hours.

90% faster
Simulation frame
Simulation frame
Simulation frame
Process

An iterative, usability-first design process

We took an iterative approach with a strong focus on usability. The initial version followed a linear, wizard-style flow, but usability testing revealed it was too rigid and unclear — users struggled to navigate and needed more guidance.

Based on that feedback, we made major design changes to improve flexibility and clarity.

Page layout wireframe
Early flow
Iterated flow
The redesign

A flexible, user-centered experience

The updated tool replaced the rigid flow with a flexible, non-linear experience, letting users move freely between steps and make changes on the fly.

Simulations can now be customized at any stage, making it easier to adapt to customer needs and deliver more accurate, impactful POCs. As Product Design Lead, I crafted the experience to be intuitive, efficient, and powerful — so even non-technical users could quickly interpret data and make high-impact decisions.

💡 Results phase

Turning data into decisions

In the results phase, users are empowered to explore and compare all deployed devices directly within the interface:

  • Identify performance issues
  • Define custom thresholds — what's “good” vs “bad”
  • Adjust deployment parameters in real time
  • Optimize strategy based on clear, visual feedback
KPI comparison
Threshold classification
✍️ Design thinking

Making complex interactions feel simple

I led the entire UX/UI process for this phase — from early research and wireframing to high-fidelity prototyping and usability testing.

Simplified UX components: dropdown menus, tooltips, and inline help guide users through data entry, ensuring accuracy and ease of use.

Intuitive for first-timers: clear visuals, contextual actions, and lightweight guidance make complex interactions easy to grasp from the start.

Consistency and validation: built-in validation checks guide users toward correct values, reducing errors and rework.

The final result is a tool that bridges the gap between data and decision-making — built for speed, clarity, and confidence.

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