Meet the users
As part of product development, I interviewed users across the US and Canada. Their feedback helped us identify key pain points and shape three core personas.
These insights revealed what users value most, what they struggle with, and how we could improve both their daily workflows and profitability — directly informing product decisions and our ability to deliver real business value.
Validating UX before a single line of code
Being remote from our users, we used TryMyUI to run interactive tests with personas that matched our target audience — validating and improving the UX before development began.
Through collaborative brainstorming and continuous iteration, we tackled major usability challenges, resulting in a product that's intuitive, valuable, and truly user-centered.
The insights engine — the heart of the system
The Insights Tool brings together business data — pricing, menus, sales, and employee performance — to deliver real-time alerts and tailored recommendations that drive revenue.
Our key goal was to save time for busy bar and restaurant managers by surfacing insights they couldn't easily access before, using clear, digestible displays that made decision-making faster and more effective.
- Track a change in revenue for a target bar or beverage line
- Understand the cause and reason for the change
- Compare behavior and find the difference
- Offer a potential reason or root cause
- Drive a clear call to action
Refining the insights experience
User testing revealed the insights weren't prominent enough — despite being a core feature meant to drive impact and efficiency.
In the latest release, we improved the placement, behavior, and usability of the tool, making it more visible, actionable, and aligned with users' workflows. The result: a smarter, more valuable experience that better supports daily decisions.
BLU & benchmark
To build trust and transparency, we introduced benchmarking — letting managers compare their performance with similar venues nearby. This helps them understand whether growth is part of a wider trend or unique to their business.
We also created pre-filled user profiles to simplify onboarding and give users instant insight into their performance and standing from day one.
