A Whole New Smart Trading Platform Designed to Optimize
A dynamic interface supercharged with marketing automation systems to increase conversion and retention.
I was the lead product designer on the new trading platform. I worked through the entire UX process with the team, from user flows, to extensive wireframing and prototyping.
The UX was quite complex and had to display a lot of data while not being too overwhelming for their users.
Deliverables
UX/UI Design
User Flows
Usability testing
Wireframes
Platform
Web
Mobile
Skills
Sketch
Photoshop
Illustrator
Invision
Avocode
Year
2016
The dashboard consisted of point breakdowns and segment data so the user can get a detailed overview of their earnings and tips on how to leverage their investment
A large amount of UX research was conducted to create the most simplistic and easy user experience to sign up which takes users under 1 minute.
Unique Components
Worked closely with the marketing, business and the R&D teams to make sure their requirements where met functionally and aesthetically.
Mobile
From new to experienced, traders can find the tools they need within the same platform, no matter at what stage of their trading career they are. From lite, easy-to-use trading, to social trading and advanced tools and functions, Activ8 encompasses all aspects of trading under one roof.
Flow chart
The app was highly process driven and over 60 UI screens where crafted.
